We analyze all the ways a brokerage communicates to evaluate and enhance opportunity, and to minimize liability.
Your agents have thousands of client interactions a month: email, texts, calls, listings, ads, social media. You see almost none of it until a complaint arrives, and you miss what matters in it in three ways.
Your relationship sellers run on a network they already built. They don't need more leads — they need to know where their own overflow is going, so they can turn it into a power team instead of a ceiling.
Everyone else is still building that network — it means leads not converting, business you already paid for quietly walking out the door.
And across your whole roster, it means missed liability — you don't know if an agent already said something they shouldn't have, until it's too late to do anything about it.
We scanned a sample of public listings from a major NYC brokerage — listings visible right now on StreetEasy. Nearly 1 in 10 had citable fair housing violations. Every flagged listing is public evidence.
HRI uses publicly available listing data to identify enforcement targets. The violations were already there. So was the exposure.
A five-minute response makes an agent 100x more likely to make contact and 21x more likely to qualify the lead, versus a 30-minute wait (MIT/InsideSales, 2007). Referral leads convert at 14–30%, versus under 2% for portal leads (NAR, 2025). Signals catches these moments as they happen, before an agent has to remember to look for them.
One system reads and analyzes every interaction and communication, once, to analyze three things. Our analysis is converted into simple-to-understand insights that tell you how you and your agents are doing on opportunity, performance and liability.
Flags risk before it becomes a liability.
Catches what your agents are missing.
Shows how your agents are actually working.
Every communication is analyzed three ways: for compliance risk, for client opportunity and for agent performance. Same infrastructure, same tool, multiple insights.
Every agent communication is read once, then analyzed three ways: for what is going wrong, what is being missed, and how your agents are working. Live in production today: real classification, real notifications, on live Gmail and Outlook inboxes. Connect Gmail or Outlook with no workflow change for your agents; the engine starts with the first sent email.
Scan every channel where risk or opportunity lives — outbound email, listing descriptions, social media, digital advertising, and incoming client replies. No agent behavior change required.
A jurisdiction-specific rule engine covering fair housing, source of income, FARE Act, NAR settlement, MLS/RLS, disclosure, wire fraud, and broker supervision. Every rule cites its source regulation and enforcement authority. 13 jurisdiction packs across 12 states.
Pass and log. Advisory: broker alerted, flagged for review within 24 hours. Warning: broker alerted, requires acknowledgment in your review queue. Alert: broker alerted and escalated for urgent review with full evidence capture. The broker only sees what actually needs attention.
Every flag that needs a human lands in a queue you can act on and assign.
One screen. Every flag and every signal in your brokerage. Compliance health score. Pending approvals. Signals fired and acted on. Agent grades and scorecards. The single pane of glass that shows you where the risk is, and where the business is.
Every scan is written to an append-only, timestamped ledger. E&O defense package. One click.
Each agent's communication is evaluated against a proprietary, research-grounded set of signals: life events, buying intent, referral moments, at-risk relationships, investor patterns. The communication itself is never stored, only the fact that it triggered a reaction.
In the agent's connected Gmail or Outlook inbox
Against our proprietary engine
One alert: what was discovered and proposed solutions or reactions
What transpired, and what the agent's reaction was
Every opportunity that reaches an agent is tracked, not just whether they responded. Agent behavior patterns are tracked and analyzed.
Each communication is analyzed
Whether each opportunity was acted on, how quickly, and what happened next
The agent's real track record is created
Agent receives a letter grade, plus the real number behind it
Every communication is checked against a proprietary, jurisdiction-specific engine covering applicable laws, rules and regulations: fair housing, commission requirements, disclosures and wire fraud.
Email, listings, social posts, websites
A proprietary engine analyzes each communication for compliance
The broker acts on potential violations
Timestamped, exportable records are added to an append-only ledger
Logged and executed. Broker receives clean weekly summary. No action required.
Broker alerted immediately. Flagged for review within 24 hours.
Broker alerted immediately. Requires acknowledgment in your review queue — the system tracks whether and how you responded.
Broker alerted immediately and escalated for urgent review. Full evidence capture — since the communication has already been sent, this is where documentation matters most.
For listings, this means reviewing flagged issues before you publish. For agent communications — already sent by the time a flag reaches you — this is a documented supervision record, not a block.
Signals works differently — nothing is held or blocked. Every signal reaches the agent immediately, with a suggested next step.
See how Compliance works →Agents work across more channels than any broker can read. Enforcement groups test public listings and messages at scale. And the first response to a client is decided in minutes.
In 2024 NYC's Commission on Human Rights imposed $1 million in civil penalties on Parkchester Preservation Management, which the city called the largest civil rights settlement in its history for housing discrimination. In 2025, CitiHabitats agreed to pay $270,000.
In January 2025, the Housing Rights Initiative filed 176 complaints in Illinois against 165 real estate agents, brokerage firms and landlords.
A brokerage that reads its own communications first sees the risk and the opportunity before anyone else does.
See the full legal landscape →Every agent on your roster covered. One flat monthly fee based on your network size, not your headcount. Heavy producers use the pool from lighter months. No penalty for inactive agents.
One read, three insights. Every read feeds Compliance, Signals and Performance, so there is no separate meter.
Every brokerage gets the same product. Pricing scales with volume: your roster and your monthly reads.
Not sure which plan fits? Drag to see your recommended plan.
Based on ~30 outbound emails per agent per day. Inbound and other surfaces can increase actual reads. A standard message counts as one read; longer messages count as more.
For your brokerage: 30 days, real data, no commitment — see what your agents are actually missing, both ways.
No commitment required. We respond to every request within 24 hours.
Founding brokerages help shape the product. Your input is the product.